07887 824044


At CE Consultancy, we pride ourselves on our ability to deliver practical and innovative solutions which lead to measurable and sustainable improvements in commercial effectiveness in order to maximise sales and profit.


We have over 40 years experience working for pharmaceutical and other healthcare organisations. Having worked in roles such as Head of Commercial Effectiveness, Senior Business Line Manager, Sales Force Effectiveness Manager and Business Analytics Manager, our consultants have a wealth of real-life experience to draw upon to ensure any project is successful.


Arguably the most important role in delivering change is that of the first line manager. All of our consultants have significant experience as sales managers and members of senior sales management teams. As a result, we fully understand the challenges of managing change and can guide you through the implementation phase of any project.


We have introduced numerous game-changing strategies and led countless cross-functional teams to deliver greater efficiencies, enhanced levels of performance, and significant improvements in productivity in a variety of field forces.


Whilst we have significant experience in all areas of Commercial Effectiveness, our areas of focus and expertise are shown below with just a few examples of the projects we have worked on:


  • Designing and running reward and recognition schemes, including UK Pharma’s biggest field force bonus scheme
  • Providing a variety of analytical services for commercial teams, enabling them to make better business decisions
  • Leading field force optimisation projects, including one of the largest changes to field force numbers in UK pharma
  • Creating go-to-market strategies, driving the sales of some of the most successful products in the industry (product launches and mature brands)



Registered in England and Wales. Company No. 07770542. VAT No. 130156655
Registered Office: 10 Langworthy End, Holyport, Berkshire, SL6 2HJ