Do you know who your most profitable customers are, both now and in the future?

Do you know which value propositions to focus on within each account?

Do you know where to focus your activities in order to maximise the return on your investment?

CE Consultancy will work with you to develop go-to-market strategies to identify new growth opportunities for your portfolio:

Market Segmentation

Objective strategic assessment to challenge current assumptions

Agree on the criteria used to segment markets

Create market segmentation models based on weighted criteria

Customer Classification

Agree on the criteria used to segment markets

Develop customer classification models based on balanced score card

Identify key customers to prioritise for sales growth

Sales Team Implementation

Agree development plan to bridge capability gaps

Create communication plan

Develop decision trees to enhance decision making in the field

These services can be delivered as discreet projects or as a precursor to a field force optimisation project.

Contact CE Consultancy to discuss how we can work with you to develop innovative strategies to overcome challenges and make the most of the opportunities in your market